Alee

Video Marketing

Did you know that the human brain processes visuals 60,000 times faster than text?

Did you also know that the attention span of an average human being is eight seconds?

Well, now you do. Video is THE word. And VIDEO MARKETING is the term your business should be coming to grips with. It’s time you should invest in video marketing to grow your business.

The marketing landscape shifts forward every passing day and businesses have to gain grounds to capture their share of the online territory. There are always innovations and improvements being introduced, and businesses have to raise their game accordingly. You are constantly required to come up with improved ways to promote yourselves and attract valuable leads.

Today, your customers and clients expect more out of you. You have to develop new strategies to not only meet this expectation, but to exceed it. This is when video marketing comes in to steady your marketing strategy boat.

There is no doubt that video-driven platforms are well-received by today’s generation of consumers. In fact, Snapchat has overtaken Twitter with a daily user base of more than 150 million people (Twitter has 136 million daily users).

As a business, it is not wise to ignore this fact and think you can still survive. Simply put, if a business owner thinks they can make a good living by only clinging on to the more conventional and traditional ways of marketing, then we think they’re living in their own paradise.

As a savvy business owner, you must acknowledge the increased popularity of videos. You must rethink your digital strategy to include videos in order to attract more customers and clients.

This post is the first in our series on the effectiveness of video marketing and why it should be a part of your overall marketing strategy. In this article, we have outlined its importance and in our next post, we will take a closer look as to how video marketing benefits your company. So until next time, stay true to the spirit of digital marketing.

HOW YOUR BUSINESS CAN HELP THE LOCAL COMMUNITY?

02 Mar, 2021
Do you want to give back to your community but not sure how to do it? Here are a few ways to do it… Community Collaboration Business owners are a vital part of the communities in which they live and their work thrive. Thus, their decisions impact others in the community. A local business owner can be involved in the community. For instance, they may sponsor local little league teams, donate to cities homeless shelters, take part in community charity events or contribute to a local non-profit organization, so on and so forth. Innovation and Competition Businesses need to stand out from the crowd in order to survive and serving the community is one of the ways to do it. They must serve the needs in the community and do it better than their rivals. Having multiple small businesses all striving to be unique and better can result in a healthy maker place and well-served customer. Create Local Jobs Businesses play a very important role in creating local jobs. The benefit of local jobs is that the employees can work closer to where they live and won’t need to travel to another city or place. Businesses can also partner with and help small local businesses that can be beneficial for fellow community members who work at them. When a community has an operational commercial center, it also creates great opportunities for local people to shop at other local small businesses. They buy lunch or dinner from local restaurants, run errands on their break, and grab drinks from local bars. This keeps money rolling local and further creates a tight-knit community vibe. There are numerous ways in which brands can contribute for the wellbeing of the community. In a nutshell, our community can help our company to grow as much as a business helps the community to become stronger. All in all, we should always remember, no matter how you do it, giving back can ignite change and positive impact, and will make your company as well as your community better, smarter and stronger.

Research is The Key

By Ayesha Ahmed • 06 Mar, 2017
Writing content is a task in it self, and keeping it fresh and up to the mark is something that the content writers struggle from time to time. In this situation, you need to sit down and review some key points about your content and analyze where you can improve to get going again. Here, we will give you some tips on how to do that. Your content normally revolves around sales enablement, eBooks, white papers, and blog posts. With so many things to cover it sure does meant to get overwhelming at times. With the deadlines fast approaching, it gets even difficult to be more creative with your work since you have to get the job done quick. Bland content is not only hard for your readers to digest but also not really inspiring for you either. Research is the key. Stay updated. Keep checking out new trends and embed them in your content. That way your content stays fresh and contemporary. It’s important to keep evaluating, optimizing, and adjusting. One other problem content curators face is the monotony. Your readers get bored since you’re either repeating your content or following a certain unattractive pattern. Worry not. Alter your strategy. Look closely at your content. You might realize that it’s actually not the content but the way you structure it. Try restructuring it. Try changing the format. If you think that your content is flat, try to add some flare to it by adding infographics. That will spice it up. If your podcast is not doing as well as it should, try transcribing it into a blog or even better try adding some visual element to it to spice it up. That will surely catch the attention of your customers. Add some fun images to your blog. Make it livelier. Make it stand out and be more attractive. Add some interaction to your content. Give your audience creative content forms. That way you will keep your audience engaged. You need to keep shifting and adjusting your content strategy in order to keep it fresh and engaging for your audience. Sticking to this formula and your readers will never get bored.

Onsite Content Optimization

By Ayesha Ahmed • 15 Dec, 2016
You put in hours in putting up your website online. Your sole purpose to put it up in the digital realm is to attract visitors to it and eventually make it a hot source for lead generation. But what good is your website if the search engine doesn’t even know what it’s about and it fails to appear in the results that you would want to see it? Content optimization is the answer to this debacle. Optimize is the keyword. You’ve got to ensure that your web presence is fully optimize to leverage the best internet has on offer. But wait. Optimization just in the name of beefing up the pages in order to be more visible to that bot? Is that the real motive behind optimizing your website? If that’s the case then you must read on, this is for you. Optimization is not merely about getting it right with meta data and the web crawlers. Today, search engine bots are smarter than we think. You can’t just go about cramming X number of keywords umpteen times in a single paragraph. You content’s meta should be legible i.e. it should make sense when your website’s visitor hovers their pointer on it. The text that reads when your website’s visitor hovers their mouse over it matters, matters a lot. It matters because search engine’s web crawler is comparing it with what your competitor is putting in in their website. It orders it according to the relevancy of the content when it displays the search results. Hence, it’s imperative that you ensure your website is being handled by a professional outfit that knows the intricacies and pros and cons of the digital world. When going through the meta tags and page content for the various pages, ask yourself over and over: Does that make sense? Does the keyword belong there, or am I going out of my way to put it in there? Does this accurately describe, in an artful way, what my page or site is about? For the content modules on each page: Do they give the reader the information they need? Also, is the information clear and concise? Finally, is the content correct? So, here you go, we’ve laid down the essential basics for you to get it right when it comes to creating meaningful content on your website. Content that not only gives you more visibility on line but also ensures that authentic traffic is diverted to you digital abode.
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